This capstone project focused on developing a comprehensive visual system built through original illustration and applied across a range of physical and promotional assets.
SCOPE
brand identity
apparel design
creative direction
visual identity
web design
motion graphics
videography
photography
illustration
package design
SOFTWARE
Procreate
Adobe Photoshop
Adobe illustrator
Framer
The goal was to create a cohesive body of work that demonstrates both conceptual depth and execution across multiple formats, including print and apparel.
I created all visual elements from the ground up, including hand-illustrated assets, posters, a vinyl record package with cover and labels, stickers, and branded apparel such as a sweatshirt and t-shirt.
The final outcome reflects a unified visual language translated across diverse applications, showcasing my strengths in illustration, typography, and building cohesive design systems.
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