SCOPE
branding
visual identity
creative direction
SOFTWARE
Procreate
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
The assignment required creating a scalable and professional logo system supported by mockups and additional brand deliverables, while aligning closely with the client’s target audience and overall brand feel.
Initial Logo Sketches
The final system emphasizes simplicity, warmth, and clarity, designed to translate effectively across both digital and physical applications.
The outcome demonstrates brand strategy, iterative design process, and the ability to present and justify design decisions within a client-focused framework.
