This collaborative project was completed as an assignment to create a hypothetical partnership between two established brands and develop a complete brand identity system for the collaboration.
SCOPE
Brand Identity
Apparel Design
Creative direction
Visual Identity
Photography
Product Design
Motion Graphics
Campaign
Packaging
SOFTWARE
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
The scope included logo design, brand guidelines, product and packaging mockups, original photography, and a final pitch deck presenting the concept as a real world seasonal launch.
My role focused on refining the primary logo, creating secondary marks, and contributing to apparel, packaging, sticker, and box design.
I photographed and edited all visual assets used throughout the project, ensuring consistency across mockups and presentation materials.
The final outcome is a cohesive, presentation ready identity that demonstrates collaborative workflow, visual consistency, and applied brand storytelling.
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